How Feedly uses case studies to close more enterprise deals and showcase best practices

For Feedly, an AI-powered engine for gathering and sharing insights, case studies aren’t just one-off pieces of content. I’ve worked with Feedly for more than two years and we’ve developed a case study system that consistently helps close and attract enterprise leads.

This case study details how we think about case studies, how we implemented a repeatable process, and how the results are so stellar that members of the sales team are willing to lower their commissions in order to get case studies.