Deep interviews · Technical products · Skeptical buyers

B2B case studies for technical SaaS companies

Strategic proof built on deep customer interviews, so your success stories hold up across decision makers, from engineers to executives.

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Annie Bacher
100+ hours
of interviews conducted
76
case studies written (and counting)
10+ years
writing for technical audiences

Case studies are the most underrated asset in B2B SaaS

Your sales team is asking for case studies. Your marketing team wants stories to promote. And your customers have a hard time visualizing how your product will work for their specific use case.

I work with technical SaaS companies who need more case studies, or need better case studies to close deals and inspire new leads.

A decade of writing for technical teams

Pitch ConvertKit Feedly RAD Reads SurveyCTO Indicius Umault Debug Academy Case Study Buddy Purple Bunny

“Annie quickly understands complex tools and writes like she's been using them for years. It's not a skill everyone has.”

Audra Blanchfield
Director of Marketing, SurveyCTO

“Case studies are probably one of the top three most powerful sales tools that we've built. Our sales team loves them.”

Edwin Kodabakchian
Edwin Kodabakchian
CEO, Feedly

“Annie took the brief, ran with it, and delivered amazing copy that didn't need any review rounds.”

Romane Dagain
Product Manager, ConvertKit
Annie Bacher
Meet Annie

I've been writing in tech for over a decade.

I started my career as a journalist — bylines in National Geographic, Paste, and The Infatuation — and as an agency copywriter for clients like Coca-Cola, United Airlines, and Akamai. I trained in case studies at Case Study Buddy, the industry leader in B2B customer stories, and I've been writing them ever since.

Let's turn your best customers into your best stories

Or send your details my way and I’ll get in touch within 24 hours.