Turn customer stories into your strongest sales asset

Build a consistent, high-impact case study system that drives conversions, shortens sales cycles, and makes your product's value unmistakable. You're not just commissioning another case study. You're investing in a strategic, always-on engine for customer proof.

You have dozens of happy customers. So where's the proof?

Your sales team is asking for case studies. Your marketing team wants stories to promote. You might have a few old ones in a dusty Google Drive folder—but they don’t represent where your product is now.

And deep down, you know you’re missing opportunities.

Because without strategic, current, high-quality case studies, you’re asking your buyers to take your word for it.

Consistently producing case studies is tough

You could do it in-house. But then:

No one’s prioritizing finding the right stories and scheduling interviews (because they’re busy with other sales or marketing activities!).

Someone has to write, revise, and chase approvals (and somehow months pass without a published story).

Meanwhile, your team is already juggling a million things. So case studies stay on the to-do list. Indefinitely.

What if you had one person who’s sole focus was to make your customers’ stories shine?

MEET ANNIE, CASE STUDY STRATEGIST

You don’t need another freelance writer. You need a case study system. 

Good case studies don’t happen by accident. They happen when someone owns the process end-to-end.

With my strategic case study consulting, you get an always-on machine running quietly in the background—surfacing stories, aligning with business goals, and delivering consistent, high-impact proof.

YOUR CASE STUDY SYSTEM, IN ACTION

Here’s what an effective case study system looks like

  • You publish new case studies consistently

  • Marketing finally has stories to promote

  • Sales always has examples to share

  • Customer Success feels empowered to introduce successful customers for interviews

  • Sales cycles get shorter

  • You attract better-fit leads

And it’s deeper than just having a consistent bank of fresh case studies. A system that works benefits the business on a deeper level.

  • Your positioning sharpens with every new story: With every case study, you learn how to better articulate your value and surface patterns in customer success. You see patterns and use them to refine sales decks or scripts with voice of customer research.

  • Everyone pulls from a shared bank of approved proof points: marketing always has approved quotes to pull from, and people stop asking “does anyone have a quote about this?” on slack channels

  • You unlock ROI across every channel: email, ads, landing pages, sales decks, onboarding are all better with fresh proof

Nicholas Chiasson, [TITLE], Feedly

“A lot of marketing material that isn't case studies is just telling people what our tool does, which isn't as powerful as showing teams what other teams do with our tool and why it works for them.”

Strategic case study consulting

We’re not just writing case studies. We’re building a system.

What’s included:

  • A background audit into what’s already working and to find the biggest opportunities in your case study program

  • A kickoff strategy session to align on goals and build your case study game plan

  • Templates, scripts, and training for sales and customer success to help surface great stories

  • Monthly strategic planning for each case study

  • One 1-hour customer interview per month

  • A 1500-word written case study

  • Communication with your customer (prep, drafting, approvals)

  • Five additional hours of copywriting per month to support distribution: social posts, emails, CMS upload, etc.

Optional add-on: Professionally designed PDFs or web case study layouts

Investment: $2,500/month for a minimum 6-month engagement (includes 6 fully managed case studies)

Apply below to see if we’re a fit.

Guy Bauer, [TITLE], Umault B2B Video Ad Agency

“Instead of saying how great we are, what if we just showed it? Annie nailed it.”

Edwin Kodabakchian, CEO, Feedly

“Case studies are probably one of the top three most powerful sales tools that we've built. Our sales team loves them. It's definitely a must-have item.”

Nick Rimsa, Founder, Tortoise Labs

“Because I don’t have to worry about writing case studies, I can focus on the work that will lead to case studies.”

I want to help you stop being a best-kept secret

Case studies are the most underrated sales asset in B2B SaaS—and no one has time to do them right.

I help SaaS companies turn customer success into clear, strategic proof that builds trust, closes deals, and scales what’s already working.

With 10+ years of experience in B2B SaaS copywriting, I’ve worked with dozens of teams to make sure their customers’ stories are captured and shared in a way that feels true, polished, and wildly useful.

“Annie’s got it”

  • "Annie quickly understands complex tools and writes like she's been using them for years. It's not a skill everyone has. We've saved time and gotten exactly what we needed."

    Audra Blanchfield, Director of Marketing, SurveyCTO

  • "Annie took the brief, ran with it, and delivered amazing copy that didn’t need any review rounds."

    Romane Dagain, Product Manager, ConvertKit

  • The process felt very natural and collaborative; like a much-needed extension of my one man team.

    Maaike Klein, Communications Lead, Blink

  • "It was easy breezy. Annie went away in her creation cave and did all the work for me."ns with an idea. Maybe you want to launch a business.”

    Kira Hug, Kira Hug Media

  • Annie delivers every time, and makes it easy for you. And the copy works."

    Khe Hy, Founder, RadReads

YOUR CASE STUDY SYSTEM, IN ACTION

Side effects of a great case study system

Customers feel seen and celebrated

  • It’s easier to upsell – case studies can showcase secondary features or lesser-known use cases 

  • Customers feel seen and celebrated

  • Upsells get easier (thanks to stories showing advanced use cases)

  • Marketing and sales actually enjoy using content again

  • You become the obvious choice in competitive deals

  • Customers ask to be featured in your case studies, because the ones you’re published are that good

Show, don’t tell

Let’s build the proof your product deserves.