Stories sell. I help you tell them better.

Turn customer success into strategic proof — so you can stop being a best-kept secret.

You have dozens of happy customers. So where's the proof?

Your sales team is asking for case studies. Your marketing team wants stories to promote. And your customers have a hard time visualizing how your product will work for their specific use case.

You might have a few old stories in a dusty Google Drive folder—but they’re outdated, uninspiring, or just not aligned with what you’re selling today.

And deep down, you know you’re missing opportunities to build trust with prospects.

Because in a world of AI-generated content and generic claims, buyers don’t want more noise — they want proof.

They want to see how teams like theirs are are actually using your product. What’s working. What changed. What’s possible.

Without current, high-quality case studies, you’re asking buyers to take your word for it.

Consistently producing good case studies is tough

You could do it in-house. But in practice: no one owns it, interviews get deprioritized, drafts sit in review for months, and somehow a whole quarter passes without a single published story.

Your team isn’t dropping the ball — their plate’s just already full.

What if you had a steady stream of customer stories that show exactly what your product can do?

Good case studies don’t happen by accident. They happen when someone owns the process end-to-end — finding the right stories, running the interviews, writing the drafts, getting approvals, and making sure the finished story actually gets used.

YOUR CASE STUDY SYSTEM, IN ACTION

An effective case study system connects with prospects, closes deals faster, and supports your entire sales cycle

  • You publish new case studies consistently — without needing to manage it

  • Marketing has a steady stream of approved quotes and stories to pull from

  • Sales always has current, relevant proof to share

  • Your positioning sharpens over time — each story surfaces new voice-of-customer insights

  • Prospects self-qualify by seeing themselves in your customer stories

  • Everything performs better: emails, ads, landing pages, sales decks — all sharper with fresh proof

Unlock ROI with customer success stories across every channel

Nicholas Chiasson, Senior Strategic Account Executive, Feedly

“A lot of marketing material that isn't case studies is just telling people what our tool does, which isn't as powerful as showing teams what other teams do with our tool and why it works for them.”

Strategic case study consulting

You don't have to project manage this. I handle everything — from strategy to final approval — so your team can stay focused on everything else.

We’ll kick off the project with:

  • A background audit into what’s already working and to find the biggest opportunities in your case study program

  • A kickoff strategy session to align on goals and build your case study game plan

  • Workflows and SOPs customized to your organization: Templates, scripts, and training for sales and customer success to help surface great stories

And every month, you’ll get:

  • Strategic planning for each case study

  • One 1-hour customer interview per month

  • A 1500-word written case study

  • Communication with your customer (prep, drafting, approvals)

  • Five additional hours of copywriting per month to support distribution: social posts, emails, CMS upload, etc.

Optional add-on: Professionally designed PDFs or web case study layouts

Investment: $2,500/month for a minimum 6-month engagement (includes 6 fully managed case studies)

Get in touch to see if we’re a fit.

Inquire

Guy Bauer, Founder/Creative Director, Umault B2B Video Ad Agency

“Instead of saying how great we are, what if we just showed it? Annie nailed it.”

Edwin Kodabakchian, CEO, Feedly

“Case studies are probably one of the top three most powerful sales tools that we've built. Our sales team loves them. It's definitely a must-have item.”

Nick Rimsa, Founder, Tortoise Labs

“Because I don’t have to worry about writing case studies, I can focus on the work that will lead to case studies.”

MEET ANNIE, CUSTOMER STORYTELLER

Stop being a best-kept secret

I help B2B SaaS companies share customer stories that are clear, human, and actually worth reading.

With 10+ years of experience in B2B SaaS copywriting, I’ve worked with dozens of teams to make sure their customers’ stories are captured and shared in a way that builds trust, shortens sales cycles, and scales what’s already working.

“Annie’s got it”

  • "Annie quickly understands complex tools and writes like she's been using them for years. It's not a skill everyone has. We've saved time and gotten exactly what we needed."

    Audra Blanchfield, Director of Marketing, SurveyCTO

  • "Annie took the brief, ran with it, and delivered amazing copy that didn’t need any review rounds."

    Romane Dagain, Product Manager, ConvertKit

  • "The process felt very natural and collaborative; like a much-needed extension of my one man team."

    Maaike Klein, Communications Lead, Blink

  • "It was easy breezy. Annie went away in her creation cave and did all the work for me."

    Kira Hug, Kira Hug Media

  • "Annie delivers every time, and makes it easy for you. And the copy works."

    Khe Hy, Founder, RadReads

Show, don’t tell

Your customers have great stories. Let’s make sure the right people hear them.

Get in touch