Stories sell. I help you tell them better.

Turn customer love into strategic proof with a case study system built for B2B SaaS — so you can stop being a best-kept secret.

You have dozens of happy customers. So where's the proof?

Your sales team is asking for case studies. Your marketing team wants stories to promote. And your customers have a hard time visualizing how your product will work for their specific use case.

You might have a few old stories in a dusty Google Drive folder—but they’re outdated, uninspiring, or just not aligned with what you’re selling today.

And deep down, you know you’re missing opportunities to build trust with prospects.

Because in a world of AI-generated content and generic claims, buyers don’t want more noise — they want proof.

They want to see how teams like theirs are are actually using your product. What’s working. What changed. What’s possible.

Without strategic, current, high-quality case studies, you’re missing out on strategic proof that only real customer stories can reveal.

Consistently producing good case studies is tough

You could do it in-house. But then:

No one’s prioritizing finding the right stories and scheduling interviews (because they’re busy with other sales or marketing activities!).

Someone has to write, revise, and chase approvals (and somehow months pass without a published story).

Meanwhile, your team is already juggling a million things. So case studies stay on the to-do list. Indefinitely.

What if you had a steady stream of customer stories that show exactly what your product can do?

Good case studies don’t happen by accident. They happen when someone owns the process end-to-end.

That’s why I offer strategic case study consulting services. I create and maintain an always-on case study machine — surfacing stories, aligning with growth goals, and delivering consistent, high-impact proof.

YOUR CASE STUDY SYSTEM, IN ACTION

An effective case study system connects with prospects, closes deals faster, and supports your entire sales cycle

  • You publish new case studies consistently

  • Marketing finally has stories to promote

  • Sales always has examples to share

  • Customer Success feels empowered to introduce successful customers for interviews

  • Sales cycles get shorter

  • You attract better-fit leads

Unlock ROI with customer success stories across every channel

  • Your positioning sharpens with every new story: With every case study, you learn how to better articulate your value and surface patterns in customer success. You see patterns and use them to refine sales decks or scripts with voice of customer research.

  • Everyone pulls from a shared bank of approved proof points: marketing always has approved quotes to pull from, and people stop asking “does anyone have a quote about this?” on slack channels

  • You unlock ROI across every channel: email, ads, landing pages, sales decks, onboarding are all better with fresh proof

Nicholas Chiasson, Senior Strategic Account Executive, Feedly

“A lot of marketing material that isn't case studies is just telling people what our tool does, which isn't as powerful as showing teams what other teams do with our tool and why it works for them.”

Strategic case study consulting

We’re not just writing case studies. We’re building a system that you don’t have to project manage.

We’ll kick off the project with:

  • A background audit into what’s already working and to find the biggest opportunities in your case study program

  • A kickoff strategy session to align on goals and build your case study game plan

  • Workflows and SOPs customized to your organization: Templates, scripts, and training for sales and customer success to help surface great stories

And every month, you’ll get:

  • Strategic planning for each case study

  • One 1-hour customer interview per month

  • A 1500-word written case study

  • Communication with your customer (prep, drafting, approvals)

  • Five additional hours of copywriting per month to support distribution: social posts, emails, CMS upload, etc.

Optional add-on: Professionally designed PDFs or web case study layouts

Investment: $2,500/month for a minimum 6-month engagement (includes 6 fully managed case studies)

Get in touch to see if we’re a fit.

Guy Bauer, Founder/Creative Director, Umault B2B Video Ad Agency

“Instead of saying how great we are, what if we just showed it? Annie nailed it.”

Edwin Kodabakchian, CEO, Feedly

“Case studies are probably one of the top three most powerful sales tools that we've built. Our sales team loves them. It's definitely a must-have item.”

Nick Rimsa, Founder, Tortoise Labs

“Because I don’t have to worry about writing case studies, I can focus on the work that will lead to case studies.”

MEET ANNIE, CUSTOMER STORYTELLER

Stop being a best-kept secret

Case studies are the most underrated sales asset in B2B SaaS—and no one has time to do them right.

I help B2B SaaS companies share customer stories that are clear, human, and deeply persuasive.

With 10+ years of experience in B2B SaaS copywriting, I’ve worked with dozens of teams to make sure their customers’ stories are captured and shared in a way that builds trust, shortens sales cycles, and scales what’s already working.

“Annie’s got it”

  • "Annie quickly understands complex tools and writes like she's been using them for years. It's not a skill everyone has. We've saved time and gotten exactly what we needed."

    Audra Blanchfield, Director of Marketing, SurveyCTO

  • "Annie took the brief, ran with it, and delivered amazing copy that didn’t need any review rounds."

    Romane Dagain, Product Manager, ConvertKit

  • "The process felt very natural and collaborative; like a much-needed extension of my one man team."

    Maaike Klein, Communications Lead, Blink

  • "It was easy breezy. Annie went away in her creation cave and did all the work for me."

    Kira Hug, Kira Hug Media

  • "Annie delivers every time, and makes it easy for you. And the copy works."

    Khe Hy, Founder, RadReads

THIS IS WHAT HAPPENS WHEN YOU TELL EFFECTIVE CUSTOMER STORIES

When you tell effective customer stories, you create ripple effects across sales, marketing, and product

Here’s what that looks like:

  • Customers feel seen and celebrated

  • It’s easier to upsell – case studies can showcase secondary features or lesser-known use cases 

  • Upsells get easier (thanks to stories showing advanced use cases)

  • You become the obvious choice in competitive deals, because you have authentic proof

  • Customers ask to be featured in your case studies, because the ones you’ve published are that good

Show, don’t tell

You're not just commissioning another case study. You're investing in a strategic, always-on engine for customer proof.